Task 8 Digi-Pack CD Adverts Studies

 

 

Adele's Digi-pack advert challenges the conventions of other Digi-pack adverts. The lighting is dark and gloomy even though the poster is in a black and white effect, the lighting is letting the audience see one side of the artists face but it’s because she is a well known artist so even if we can’t see her face we know who it is. The artist is looking away from the camera which helps to emphasise on the emotions she is feeling. She has uses a different image on the poster from the album but it still keep the themes of the same emotions pain, heartbreak and sadness' which the artist sings about in her lyrics. The image of the album is on the actual poster is very effective in terms of being a good promotional method and bother images consist of a close up images which helps to show the artist emotions through facial expressions. The typography, colour and font is kept consistent with the typography being on the album which makes it relate and connect. From this advert i would take the idea of the dark dull affect. As my music video is about insecurities and pain as well and contains dark shots in a dark room.

 

Delilah's Digi-pack advert challenges the conventions of other Digi-pack adverts. I chose to also look at one of the Digi-pack adverts of the singer of my own music video so that I get a feel of what her promotional methods are about so that it connects to my own poster advert. This is different to other posters i have been looking at as the others are more concentrated on close up shots of the star's faces. The medium close up shot is the same on her album which is typical of advert posters. However, her pose and expression challenges other shots of Digi-pack posters. She seems to be naked which expresses her vulnerability while still making her look strong. She is looking up which suits the name 'from the roots up'. It appears like she is growing and she is standing tall and strong even though we only see a bit of her. I may use the same title 'Delilah' font style so that the audience can relate to my poster as they did with existing advert posters.

 

 

Rihanna's Digi-pack advert challenges the conventions of other Digi-pack adverts. The poster main colour is red and pink which is feminine but it relates to her target audience of mostly being teenage girls. The red symbolises how strong the artist is and emphasises on the title ;Loud’, the artist pose contradicts the title because she is poses as if she is telling the audience to ‘shh’ but the title of the album is called loud. The typography is a single or double space between each letter and I think this is a simple creative idea but make the album look good. At the bottom right corner is a mini picture of the Album so the poster promotes the album visually I would be using the idea of the single spacing between each letter for my own Digi-packs